Consulting Services

Optimize Your Product 


If your product is underperforming on adoption, usage, spend, profitability, or competitive differentiation; or you are finalizing a new value proposition ahead of launch, we provide clear direction on how to move forward.

Profit Conscious Optimization (PCO) is the only framework that integrates consumer trade-off decisioning with financial viability modeling, enabling teams to optimize value propositions against real growth, usage, and profitability KPIs.

Some of the many clients that have leveraged our payments intelligence

Benefits

The Strategic Impact of Our Approach to Optimization

Optimization is not about incremental tuning. It is about making high-stakes decisions with clarity and confidence. By linking customer demand to financial outcomes, we help teams move beyond intuition or siloed analysis. Decisions are grounded in how specific changes to rewards, benefits, and terms affect acquisition, spend, profitability, and long-term sustainability. 
This approach helps teams avoid products that perform well at launch but require later changes that erode trust.

Clear understanding of demand and risk

We identify where customer preference is strong and where financial exposure begins, helping teams avoid propositions that fail once economics are applied.

A value proposition optimized for KPIs

Every element is evaluated based on its impact on acquisition, spend, incremental sales, and profitability, not just stated interest.

Prioritized decisions, not trade-off paralysis

Our approach shows which changes matter most, allowing teams to focus resources where they will create real lift.

Alignment across teams and partners

Consumer insights and financial logic are integrated into a single process, creating shared confidence across product, finance, marketing, and partners.

Confidence before launch or change

Optimization happens before launch or change, reducing the risk of reversals, devaluations, or margin-driven redesigns.

Use Cases

Where Our Approach to Optimization Has the Most Impact

Profit Conscious Optimization is most valuable at moments where decisions carry long-term consequences.

Goal

Outcome

  • Goal

    Finalizing a new value proposition

    Outcome

    When developing a new product, PCO is used to ensure the proposition customers want is also financially sustainable before launch.

  • Goal

    Reworking an underperforming product

    Outcome

    When growth stalls or margins come under pressure, PCO identifies which changes will actually move KPIs

  • Goal

    Balancing generosity and profitability

    Outcome

    When teams feel pressure to increase rewards or benefits, PCO defines where trade-offs should and should not be made.

  • Goal

    Avoiding devaluation risk

    Outcome

    PCO helps prevent scenarios where products succeed early but require benefit pullbacks that damage trust and brand equity.

  • Goal

    Choosing between competing paths forward

    Outcome

    When multiple concepts or strategies exist, PCO provides a clear, data-backed answer on which direction creates the most value.

Our Process

Our Process for Confident Product Launches

Every step is enabled by PI-360’s market-spanning intelligence and our advanced consulting methodologies, guiding you from opportunity sizing to launch with unmatched clarity and confidence.

Evaluate Current Performance and Identify Opportunities

We assess the current proposition, competitive positioning, and performance signals to pinpoint where demand and economics are misaligned, and where the biggest opportunities exist.

Develop Strategic Improvement Concepts

We translate opportunity areas into a focused set of value proposition concepts and design options, informed by what is driving results in the market and what your audience values most.

Capture Consumer Trade-Offs

We engage thousands of customers and prospects in a proprietary trade-off analytics and card shopping simulation exercise to understand how they evaluate, prioritize, and trade off rewards, benefits, and terms.

Optimize Using Profit Conscious Optimization

We integrate consumer trade-off decisions with P&L modeling, including income and cost drivers, to identify value proposition configurations that balance customer demand with financial viability.

Finalize the Optimal Design

We provide an interactive simulator that allows teams to explore every product configuration and instantly see the impact on acquisition, usage, and profitability by adjusting both product design and P&L assumptions.

Have a question or want to explore working together?

Reach out to learn more, request a success story, or to discuss your specific objectives.

We are ready when you are.

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